Every subject librarian has had a lukewarm relationship with a department or two at different points in their career. Many academic librarians and libraries accept this as the status-quo or the cost of doing business. However there is another option, the dreaded Cold Call. Cold calling is a business technique where a salesperson contacts individuals who have not expressed an interest in their services or products. While this is a sales focused business technique the same concepts are transferable to academic libraries.
The poster will cover literature, theory, and best practices in connecting with faculty in departments that are historically under represented through library services. The presenters own experience with cold calling, salesmanship, and how this relates to subject librarianship will be analyzed and discussed through case study, data analysis, and measurable outcomes.
