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Thursday, November 3 • 6:00pm - 6:45pm
Are Print Books REALLY Dead?: Exploring the Relationship between the Technology Acceptance Model and the Use of E-books at a Large Research University

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Recent research suggests that digital natives still prefer to read print or hard copy books. However, a study that applied the Technology Acceptance Model (TAM) to faculty acceptance of e-books found one group, those who feel they are easier to use, do use them. Researchers plan to survey current students who are library users about their usage of e-books in relation to TAM. The research seeks to examine the following questions: How does perceived usefulness affect e-book usage by library users? How does perceived ease of use affect e-book usage by library users? Is there a difference in the effect of perceived usefulness between online and in person library users? Is there a difference in the effect of perceived ease of use between online and in person library users? Building on models from psychology recent studies explored the possible relationships between TAM and usability testing found a correlation between perceived ease of use and usability attributes. An extensive e-book collection provides support to advance educational excellence. However, this cannot happen if these resources are not used. We hope to be able to share information about e-books, usability, and user acceptance to help librarians make more informed choices when selecting e-book vendors or ordering titles. 

Speakers
AR

Allyson Rodriguez, MLS

Strategic Collections Librarian, University of North Texas Libraries



Thursday November 3, 2016 6:00pm - 6:45pm
Courtyard Marriott 125 Calhoun Street, Charleston, SC 29401