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Thursday, November 3 • 2:30pm - 3:10pm
Research in the Real World: Accessibility, Nurturing Usage, and Turning Theory into Practice

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Academic research—in every field from business and management to medicine and even librarianship—frequently discovers crucial ways to improve efficacy and efficiency. But that only helps if those findings get applied in practice. The research agenda today is increasingly driven by theory at the expense of practical relevance, while employers need the students they recruit to possess a greater blend of skills. The result instead is content published in a form that fails to resonate with practitioners, students, policy makers, and the wider public who want to understand the ROI of the research investment.

In this session, find out how best to get your existing collections used, not just for study, but to inform the real-world decisions of current and former students; how to acquire and market the right resources to get new actionable research into the hands of those who need it; and how to help your faculty get their scholarly publications noticed by the practitioners, consultants, and other influencers who can ensure their discoveries are widely used and understood.

Combining the perspectives of a global publisher leading the way in practitioner-generated content, a university librarian on the front lines of scholarly communication and discovery, and a business school academic with experience in the field, we will create a foundation for extending the reach and impact of novel, new and ground-breaking research into practical application in the real world.

avatar for Patti Davis

Patti Davis

Publisher, Emerald Group Publishing
Patti Davis is a Publisher for Emerald Group Publishing, responsible for the journals in the company’s prestigious Operations, Logistics, and Quality Collection. She has more than 15 years of experience both in books and journals publishing, working previously at Rowman & Littlefield... Read More →
avatar for Michael Groth

Michael Groth

Senior Brand Manager, International, Emerald Publishing
Michael Groth is Senior Brand Manager at Emerald Publishing, where he oversees international brand strategy and implementation across regional markets via digital, social, conference, thought leadership and PR channels. Mike has spent over 20 years in marketing for scholarly publishing... Read More →
avatar for Matthew Ismail

Matthew Ismail

Director of Collection Development, Central Michigan University Libraries

Thomas Kent

Professor, College of Charleston

Thursday November 3, 2016 2:30pm - 3:10pm EDT
Grand Ballroom 3, Gaillard Center 95 Calhoun Street, Charleston, SC 29401