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Friday, November 4 • 2:30pm - 3:10pm
Content as a Community Asset: What Happens When It Loses Its Traditional Container?

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Publishers who are exploring new approaches to packaging their content in ways that don't fit into the definition of article or book or monograph will answer the following questions:

  • What happens to the value of content when it is no longer bound within a defined container, e.g. journal or book or monograph, and instead becomes one part of a targeted collection based on user interests and behaviors? 
  • And how does it impact publishers and librarians? 
  • Are users better served by targeted content in all ways?
  • And how about OA - what are the impacts of applying OA to an "unbound" piece of content?
  • What are the groupings of content and connections between content that become possible without the constraints of an arbitrary container? 
  • Are there ways that the community can be brought together around content online?

A librarian will provide perspective on how removing content from traditional containers affects their buying decisions as well as their user communities. And a platform technology provider will share insight into usage trends captured via the platform that can be leveraged to help publishers in experimenting with packaging content in this way.

Speakers
TB

Tom Beyer

Director of Platform Services, PubFactory
avatar for Ove Kahler

Ove Kahler

Director, Product Management and Global Distribution, Brill
WQ

Wendy Queen

Director, Project MUSE, The Johns Hopkins University Press
avatar for Ronda Rowe

Ronda Rowe

UT System Licensing and Communications Librarian, University of Texas at Austin
Ronda Rowe is the UT System Licensing and Communications Librarian for the University of Texas Libraries at the University of Texas at Austin. In this position, she is responsible for developing and implementing effective and efficient license negotiations and processing for the UT System Digital Library (UTSDL) across all UT System institutions. She also manages the public and internal web pages.


Friday November 4, 2016 2:30pm - 3:10pm
Carolina Ballroom A, Francis Marion Hotel 387 King Street, Charleston, SC 29403