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Friday, November 4 • 12:45pm - 2:00pm
Marketing Your Collections: Which Strategies Actually Work?

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Having licensed or purchased those expensive electronic resources, you want to make sure that your students & faculty know about them -- but what's the best way to do so? Three similar-sized universities (Santa Clara University, the University of San Francisco, Loyola Marymount University) took on a comparative study with Springer Nature to explore the impact of proactive (having an event staffed by an expert from the vendor) versus indirect (email campaigns & digital signage) campaigns for a suite of Springer Nature products, with the third university changing nothing to act as a control group. We will discuss idea development, methodology, and findings to date - how use of the targeted Springer Nature products has been impacted by different kinds of marketing campaigns - as well as implications for marketing other kinds of electronic resources based on this prototype.


Daniel Ascher

Account Development Specialist, Springer Nature
avatar for Jamie Hazlitt

Jamie Hazlitt

Associate Dean, Loyola Marymount University
avatar for Erika L. Johnson

Erika L. Johnson

Associate Dean for Collection Services, University of San Francisco
As Associate Dean for Collection Services, my areas of responsibility include oversight of the Acquisitions, Cataloging, Digital Collections, Electronic Resources, Periodicals, and Systems departments. Before joining USF in 2014 as Head of Acquisitions & Collection Management, I was... Read More →
avatar for Elizabeth McKeigue

Elizabeth McKeigue

Associate University Librarian, Santa Clara University
Elizabeth McKeigue is the Associate University Librarian for Learning & Engagement at Santa Clara University in California. In this role, she oversees activities related to research, teaching, outreach, assessment, and access & delivery services. Prior to 2010, Ms. McKeigue held positions... Read More →

Friday November 4, 2016 12:45pm - 2:00pm EDT
Salon I, Gaillard Center 95 Calhoun Street, Charleston, SC 29401