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Friday, November 4 • 3:35pm - 4:15pm
Applying Entrepreneurship in a Changing Higher Education Landscape: Case Studies Involving Streaming Video

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Higher education continues to change very rapidly with traditional modes for course delivery extended to include a variety of online, flipped, and distance education formats. Faculty need to find alternative ways to engage a new generation of students, millennial learners with their own learning styles, who expect and respect video. What does this change mean for course delivery and student performance, how are libraries supporting this changing environment to meet the needs of students and faculty, and how are content providers contributing? 

Into this space, entrepreneurship in many forms is meeting the changing environment head-on. This session presents librarian and faculty perspectives on how entrepreneurial thinking is driving student success both inside and outside of the classroom using streaming video as a case study, co-led by Dr. Sean Wise (Ryerson University, Toronto) and creator of The Naked Entrepreneur video series, himself an expert in the field of entrepreneurship. Dr. Sean Wise will demonstrate how he uses video to engage his student cohort, the merits of different contexts for using video and their effective outcomes, and will present evidence for how his novel approach has ramped up the motivations and performance of his students. Representing the library perspective, Michael Arthur (University of Alabama) will discuss the strategies used by The University of Alabama to select and acquire more video, and what factors are used to determine whether to purchase or lease content. He will also highlight the libraries efforts to promote streaming video and to educate librarians and faculty on the various purchasing and delivery models and how these impact usability. He will offer session attendees forward-thinking strategies for setting and accomplishing goals related to the integration of streaming video into the classroom. Michael will discuss the future of streaming video and what libraries are doing to make that happen.   Finally, Michael Carmichael (SAGE Publishing) will follow these two speakers by sharing insights from market research which shows how publishers might respond to the way in which video is being used in Higher Education globally.

avatar for Michael A. Arthur

Michael A. Arthur

Head, Resource Acquisition & Discovery, The University of Alabama
Michael A. Arthur is Head, Resource Acquisition & Discovery at the University of Alabama. Mr. Arthur is active in ALA serving as a member of the ALCTS Budget & Finance Committee. This will be his 17th Charleston Conference. He has presented many times at the conference and also... Read More →
avatar for Michael Carmichael

Michael Carmichael

Head of Visual Media, SAGE Publishing
Michael Carmichael is the Head of Visual Media at SAGE Publishing. He has over 20 years of commissioning and editorial experience developing print and digital products for the higher education and academic market. Michael joined SAGE in 1998 where he first spent many years developing... Read More →
avatar for Sean Wise

Sean Wise

Assistant Professor, Entrepreneurship and Strategy, Ryerson University
Dr. Sean Wise specializes in helping emerging and high growth potential organizations jump on the trajectory and turn a profit. His intense, entertaining and direct approach has earned him a loyal following of disciples who swear by his lessons and best practices for business success.With... Read More →

Friday November 4, 2016 3:35pm - 4:15pm EDT
Grand Ballroom 1, Gaillard Center 95 Calhoun Street, Charleston, SC 29401