In our information-rich world, students and faculty can easily find a wealth of content through a wide range of discovery tools, often bypassing the library entirely or only coming back to the library inadvertently as the result of a successful search. The 2015 Horizon Library report has continued to identify this "Competition from Alternative Avenues of Discovery" as a difficult challenge. Libraries can either cede their traditional role in facilitating discovery or can embrace the potential of these new tools. Building on a session at this year's ER&L Conference, this session will explore how libraries can broaden their approach to discovery by enhancing single-search discovery services to better compete with other tools while simultaneously embracing the potential of new tools and technology to allow users a range of discovery options. This program will explore ways in which library discovery services can be optimized to provide easy access to owned, subscribed, and curated content, whatever the source; how a publishers can study usage patterns to maximize discovery and access; and how libraries can take advantage of innovative new tools and approaches to discovery.