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Friday, November 4 • 6:00pm - 6:45pm
When the Newcomer Breaks the Mold: Meeting the Resource Needs of an Evolving Campus

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In 2003, the University of California, San Francisco (UCSF) established its newest campus, Mission Bay. This campus focused primarily on biomedical research until 2015 when the Mission Bay Medical Center was opened. The UCSF Library has had a small, specialized collection at Mission Bay since its creation; however, this dramatic change and expansion of the Mission Bay landscape caused the Library to recognize that the collection needed an extensive update in order to continue to fulfill the needs of this evolving campus.

The objective of this poster presentation is to demonstrate what steps the UCSF Library took to improve its collection and presence on the Mission Bay campus in 2015 and 2016. Using a small budget and limited space, relevant clinical resources were added to the collection and a systematic updating of the existing biomedical materials took place. At the same time, targeted marketing of the Library's spaces and services to the Mission Bay community was developed and executed. The different types of data collected, the actions taken by the UCSF Library, and what we learned about our users' changing behaviors and perceptions will be visualized. The Library's next steps will also be explored.

Attendees can expect to learn about the assessment and decision-making processes that the UCSF Library used to improve, promote, and better understand the Mission Bay collection and its users. The presenter looks forward to learning from the audience about how they have handled similar situations at their institutions.

Speakers
avatar for Sarah McClung

Sarah McClung

Head of Collection Development, University of California, San Francisco
Sarah McClung, MIS, is the head of collection development at the University of California, San Francisco (UCSF). She has worked in academic health sciences libraries for over a decade and, in her current role, she oversees the overall development and management of the UCSF Library’s... Read More →



Friday November 4, 2016 6:00pm - 6:45pm
Cooper Room, Courtyard Marriott 125 Calhoun Street, Charleston, SC 29401