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Thursday, November 3 • 12:45pm - 2:00pm
Creative, Evolving, Relevant - Communicating the Library's Value

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Sharing the results of T&F library focus groups, surveys, interviews and other research from 2016, this practical session will look at innovative ways libraries are communicating their value to a range of stakeholders. With concrete, low cost examples the audience can take back to their own institutions, the session introduces a shifted perspective on communicating value that goes beyond simply marketing new book titles or databases.

Hear stories from librarians who are finding ways to keep their libraries relevant by getting creative and leveraging resources they already have. Some of these stories include inviting alumni to library events, providing students with exclusive after-hours library access, involving adjunct faculty in collection management and using library catalogues to track more than just books.

Finding a fresh take on library value propositions begins with viewing the patron as a customer. Customers have choices and the library should always be a top choice for students and faculty alike. Our panel will explore actionable tactics including key elements of email marketing, effective training for new faculty members, hosting successful events and finding the time to get creative with these tips and tricks by using lean practices.

Publishers and libraries have a shared responsibility to connect the right content to the right reader; communicating the value of library services is essential to making that connection. Libraries are not only a collection of vital resources and research support, but the outward looking heart of an institution focused on students, faculty, and their wider goals.

Speakers
avatar for Natalie Butler

Natalie Butler

Director of Library & Digital Product Marketing, Taylor & Francis
Natalie Butler is the Director of Library & Digital product marketing for the books business at Taylor & Francis. Within her role as Director of Marketing she leads a global team of marketers which drive the discovering of the research programme across the business, and is actively engaged in building and establishing networks across the library community.
avatar for Thurston Miller

Thurston Miller

Physical Sciences Librarian, Hesburgh Libraries - Chemistry-Physics Library
The physical sciences librarian in a branch library at the University of Notre Dame. He has a bachelor's degree in Mathematics and a master's degree in Library and Information Science both from the University of Washington.
avatar for Doug Way

Doug Way

AUL for Collections and Research Services, University of Wisconsin-Madison
Doug Way is the associate university librarian for collections and research services at the University of Wisconsin-Madison where he provides leadership for the library's collection development and management, resource sharing, and scholarly communications programs. Doug has written and presented extensively on topics related to collection management, shared print, and the future of library collections. He has a bachelor's degree in history... Read More →
avatar for Krystie Wilfong

Krystie Wilfong

Collection Assessment and Analysis Librarian, Columbia University
Krystie is the Collection Assessment & Analysis Librarian for the Science and Engineering division of Columbia University Libraries. She received her B.A. from Gettysburg College in 2008 and her M.L.I.S. from the Palmer School of Library and Information Science in 2013. Previously, Krystie worked for a STM publisher providing marketing and implementation assistance to academic institutions.


Thursday November 3, 2016 12:45pm - 2:00pm
Citadel Green Room, Embassy Suites 337 Meeting St, Charleston, SC 29403