2016 Charleston Library Conference

Sharing the results of T&F library focus groups, surveys, interviews and other research from 2016, this practical session will look at innovative ways libraries are communicating their value to a range of stakeholders. With concrete, low cost examples the audience can take back to their own institutions, the session introduces a shifted perspective on communicating value that goes beyond simply marketing new book titles or databases.

Hear stories from librarians who are finding ways to keep their libraries relevant by getting creative and leveraging resources they already have. Some of these stories include inviting alumni to library events, providing students with exclusive after-hours library access, involving adjunct faculty in collection management and using library catalogues to track more than just books.

Finding a fresh take on library value propositions begins with viewing the patron as a customer. Customers have choices and the library should always be a top choice for students and faculty alike. Our panel will explore actionable tactics including key elements of email marketing, effective training for new faculty members, hosting successful events and finding the time to get creative with these tips and tricks by using lean practices.

Publishers and libraries have a shared responsibility to connect the right content to the right reader; communicating the value of library services is essential to making that connection. Libraries are not only a collection of vital resources and research support, but the outward looking heart of an institution focused on students, faculty, and their wider goals.